Mass Humane Society
Brand Identity, Web Design & Motion Graphics [Graphic Designer & Creative Direction]
BRIEF
The Massachusetts Humane Society is a local organization whose brand identity I wanted to amplify. The identity centers on the connection between people and animals and the role a home plays in bringing them together.
PROBLEM
With limited information available from the organization, I needed to develop a visual direction using its existing messaging and mission as a foundation. How could I translate the organization's goal of connecting animals with loving homes into a simple and welcoming identity?
INSIGHT
At the heart of the animal shelter is the relationship between people and animals. Whether an animal finds a home at the sanctuary of the huane society or through adoption, the organization helps create that connection. This idea of companionship and home became the foundation for the visual system.
SOLUTION
We made the four areas of itching the central focus of the campaign, using elegant, skin-focused photography that showed models experiencing intense itching in each specific area. A soft pink palette helped evoke the sensation of itchiness while maintaining the refined visual language of Galderma. The result balanced an approachable beauty aesthetic with a clear, recognizable representation of the study criteria.
OUTCOME
The final brand system feels friendly and warm, reflecting the emotions we feel for our furry friends. All the visual elements create a cohesive identity that communicates the organization's mission through a simple and approachable visual language.
Let's work together!
© KIRA AJAS, 2026
